The right marketing plan for your plumbing business should attract many different plumbing customers.
If you are a plumber, then you know that the most important thing is to get new clients and keep them as long as possible.
It’s not always easy to do this because of how competitive it can be in our industry.
You need to make sure that when people call you they feel like you are going to give them the best service at the lowest price.
This will help you build up a good reputation with your customers and hopefully lead to more work from them.
1. Claim your free Google My Business listing
Claiming your free Google My Business listing can help potential customers find your services on Google. It will also help you grow your business website traffic.
Your Google My Business account gives visitors a snapshot of your business and services, including your contact information, logo, service area and hours, client reviews, and pictures.
2. Advertise your services with Google Ads for plumbers
Plumbing ads can help you reach prospective customers when they need you the most, improving your odds of getting more plumbing leads.
Two different types of Google advertising appear at the top of search results—search ads and local services ads.
Search ads show up when someone searches for something related to your business. Local services ads display when someone enters an address or city name into their browser.
Search Ads
Search ads appear at the very top of Google’s search results page and include a headline, description, and URL that sends users to your website to learn more or request a service.
Investing in search ads puts your company in front of potential emergency or installation customers who don’t have the time to browse multiple plumbers before making a decision.
Local Services Ads
Local Services Ads also appear at the top of Google’s search results page, just above the organic results. Plumbers with a set service area can use Local Services Ads to target consumers in their specific neighbourhoods.
When someone googles your services (e.g., “emergency plumber in Toronto”), your ad will appear with your company name, Google rating, service hours, and a link to your website.
3. Use Email Marketing
Email marketing for plumbers can be an effective way to keep your business top-of-mind for customers who may need your services down the road.
To make this digital marketing strategy work for your plumbing business, think of specific topics or calls to action (CTAs) that will resonate with your audience.
For example:
- Remind customers of required/recommended maintenance (e.g., preventative plumbing maintenance)
- Share helpful information or plumbing tips to build brand loyalty (e.g., how to shut off your water or signs of a failing water heater)
- Offer seasonal reminders to help customers keep their plumbing running smoothly (e.g., ways to avoid a burst pipe in the winter)
4. Get targeted plumbing leads through lead generation sites
Listing your plumbing business on lead generation websites can put you in front of consumers who are actively searching for your plumbing services—with little effort on your part.
These platforms are best if you offer maintenance services or bathroom or kitchen remodels.
Just bid on the jobs you want and send quotes to prospective customers.
You can also use these sites to collect customer reviews and improve your brand’s reputation.
5. Set up your Facebook Business page
To market your plumbing business effectively, you need to reach potential customers where they hang out—this is where social media marketing comes into play.
With 2.9 billion monthly active users, Facebook should be number one on your social media marketing strategy.
If you’re just starting your plumbing business, or have not yet created an account, start by setting up your business page.
Then optimise your Facebook business page to include information about your plumbing business, your team, images of completed jobs, and customer reviews.
6. Create and share expert plumbing content
Educating and empowering your customers by sharing expert plumbing content is another digital marketing tool that can help win their trust and their business.
Create interesting, educational, and shareable content that positions you as industry experts and keeps your services top-of-mind for prospective customers.
Start by writing a list of topics for what you know best.
Then choose whether you want to write a plumbing blog post or video to address the subject matter.
A blog post allows you to go into greater detail about a plumbing topic—for example, “common DIY plumbing mistakes and how to fix them.”
Digital marketing is a great way to grow your plumbing business.
Whether it’s SEO, email marketing, or lead generation, there are many strategies you can implement today.
Remember to stay consistent across all channels so that your plumbing business stands out from competitors.
And don’t forget to measure your success!
If you’re looking for help generating leads, we recommend having a free strategy call with us. Contact us here or make sure you add your listing to Discover Local for free here.
