Real estate lead generation is the life force behind a successful real estate business. It’s critical to have an effective lead generation strategy in place if you want to succeed in this industry.
In today’s article, we are going to share with you some of the best tips on how to get more leads for your real estate business.
So let’s jump right into it!
1. Use Facebook lead generation ads + captivate creatives
Facebook lead generation ads are just like regular ads that show up in your target’s timeline.
But instead of directing people to a landing page, Facebook lead ads incorporate an easy-to-fill form that users can fill out without leaving the platform.
Based on various studies, the fewer steps people have to complete to enjoy your offer, the better.
This means that Facebook lead ads should be designed to make people feel comfortable and confident about filling out their info.
The goal here is to capture as much information as possible so that you can send them relevant content or offers based on what they shared.
If you’re not sure where to start when creating Facebook lead ads, check out our guide below:
2. Create video testimonials for social proof
95% of people say that reviews – whether positive or negative – influence their purchasing decisions.
Video testimonials will increase your credibility.
It’s the best way to leverage social proof to win more business.
That’s because when a random customer talks about your business, you get more points with a prospect than by promoting it yourself.
In fact, 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product or service had helped someone else.
Yet, you need to be more strategic with how you use video testimonials.
You can add these testimonials to your website homepage to give it personality and make people more interested in your brand.
3. Ask for referrals from past clients
Some of your best clients will come from referrals.
Referred customers are less expensive to acquire and have a greater chance of retention.
In fact, a referred customer has a 16% higher lifetime value than a non-referred customer.
The problem is that your past clients aren’t likely to give you referrals unless you ask. Only 29% of satisfied customers refer to others without asking.
One of the problems with asking for referrals is that it seems like you may offend customers by asking for a referral, especially high-end customers.
But the truth is that most of your customers will be happy to give you one. 83% of customers say they are willing to share a referral.
Referrals are, in fact, how many real estate agents get new business.
According to stats from Buffini & Company, 21% of realtors get over 50% of their business this way.
4. Offer a free consultation
People love getting something for nothing.
And if you want to attract more prospects, you need to provide something valuable to them.
Offering a free consultation is a great way to do that.
A survey conducted by HubSpot found that 69% of respondents said they would pay $100 or more for a consultative sales call.
So, offering a free consultation could help you stand out from other real estate businesses.
5. Start a blog and attract SEO traffic
Blogging is an effective way to generate leads and build trust with potential buyers.
A study by Content Marketing Institute found that 94% of consumers trust online reviews over personal recommendations.
Another study showed that blogs ranked highly in search results, even beating out websites.
This means that blogging can drive more traffic to your site and help you rank higher in Google searches.
6. Use a CRM system
CRMs (customer relationship management) are software systems designed to automate and manage interactions with customers.
They allow you to track every interaction with each client and automatically send follow up messages.
CRMs also help you create personalised marketing campaigns and nurture relationships with existing clients.
While these real estate marketing ideas will certainly help you generate leads, the best leads are generated by creating a great experience for clients.
Usually, it doesn’t cost anything.
A real estate agent who is responsive has high integrity, and is able to connect their clients with the right assistance, will almost certainly not have to spend excessively on real estate lead generation.
If you’re looking for help to increase your real estate business leads, we recommend having a free strategy call with us. Contact us here or make sure you add your listing to Discover Local for free here.
