How would you like to get started marketing your business online for free?
I’m going to show you how to market a business online for free, and I’ll also give you some tips on how to make the most out of this opportunity.
You don’t have to pay anything to start getting traffic to your website or blog.
In fact, if you want to use THESE methods, you won’t even need to spend any money at all.
That means you can start making money right away, without spending one single penny.
Start with one or two of these ideas to move the needle on sales without reaching into your other spending areas.
1. Learn and use the best SEO strategies.
SEO stands for Search Engine Optimization. It is an important part of internet marketing because it helps search engines find your site and rank it in their results.
It’s not just about having keywords in your content – it’s about creating great content that people will love.
Many companies hire SEO experts or buy expensive software tools to help them form an SEO plan.
They may create new quality content (like blog posts) or rewrite old content to meet those recommendations.
But if you’re looking to get started quickly, and save money, you can do it yourself.
Here are some simple steps to follow:
• Pick a keyword phrase related to your product or service.
• Use Google Keyword Planner to find popular searches related to your niche.
• Write a short description of what your product does.
• Add links to relevant pages on your site.
• Repeat as needed until you feel comfortable.
2. Create and verify your Google Business profile.
An official Google Business profile is one of the best ways to advertise for free. It can also help potential customers find you in two ways:
- When they search for local businesses in Google Maps
- When they conduct a simple Google search and see you in the right-side Knowledge panel, a prominent space on the Google search results page (SERP)
Once you create or claim your profile, you can respond to user reviews, add promotions and product details, send and receive direct messages, and even answer FAQs created by users.
This is entirely free, and not claiming it could cause you to miss out on future business.
Creating your Google business profile should be a top priority for any marketing mission, especially because it costs you nothing.
3. Start building your social media presence.
Social media is another powerful way to promote your business online for free.
You can easily share your latest blog post or video on Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and more.
Having a social media presence goes beyond having a profile with content. It means creating content tailored to the interests and needs of your target audience.
Doing so builds trust, and once you have that, you’re one step closer to earning your audience’s business.
Check here the ways you can build your social media presence.
4. Get creative with email marketing.
One of the oldest, yet still highly effective types is email marketing.
As much as email is a comparatively mature technology, email marketing still exists because it works. Over the years, many firms have developed email marketing tools to help automate the process.
First, you need to make sure you have a strong list of contacts.
If you want to use email marketing to generate leads, you’ll need to collect emails from clients and prospects.
Next, you’ll need to set up automated campaigns to send personalised messages to these contacts.
Here are some email marketing tools that you can use.
5. Optimise your website’s performance.
Your website is the most important tool when it comes to promoting your business online for free; however, many small businesses neglect this crucial step.
The good news is, that there are several easy things you can do to ensure your website loads fast, looks great, and works properly across all devices.
For example, you can optimise images for faster loading times, reduce code bloat, and remove unused CSS styles.
All of these tips are doable for the typical business owner, but there is a bit of a learning curve to a few of them.
If you have some time to pick and choose just one or two, start with the Google business listing, sign up for a single social channel, and spend a few minutes each day learning the best SEO tips you use right away.
If you’re looking for help generating leads, we recommend having a free strategy call with us. Contact us here or make sure you add your listing to Discover Local for free here.
