Are you looking for a way to generate leads from SEO and increase your website traffic?
In this article, you’ll learn how to generate high-quality organic traffic from Google searches by using proven methods to increase your website’s rankings.
Once you’ve generated interest among potential prospects, you’ll then be able to convert them into leads and then paying clients.
A good marketing strategy includes SEO and lead generation to make a successful marketing campaign.
But, if you don’t know how to do them correctly, they can be a waste of time and money.
So, let’s get started!
What is SEO
SEO stands for Search Engine Optimization.
It is the process of optimising your website so that it ranks higher in Google or other search engines.
It means that if someone types specific words into Google, then your site will appear at the top of the list for these particular searches.
The goal of this is to increase traffic to your website.
The more traffic you get to your website, the better chance you have at getting leads.
So, what exactly does it mean to rank higher in Google?
Here’s an example: If I type “best dog food” into Google, here’s what happens:
It pulls up results from websites that contain information about dog food.
If I wanted to know which websites were most relevant when searching for “dog food,” I would simply click on one of those results.
That takes me to a page where I can read reviews about different types of dog food.
Then, I can choose which ones fit my needs.
Why Is SEO Important For Your Business
There are many reasons why SEO is important for your online presence.
- It helps you build credibility as an authority in your niche. When people see your name or brand in the search results, they assume that you must know something they don’t. This gives you instant credibility.
- Second, it makes sure that potential customers find you when they’re looking for what you sell.
- Third, it increases your chances of getting new leads.
- And finally, it helps you grow your business.
How Much Does It Cost To Do SEO
It depends on several factors.
There are some things like working out what keywords are best to rank for and generating some basic backlinks, which can be done for free if you have the time.
You may need additional support though if you’re not sure where to start so consider hiring an agency that knows what they’re doing.
SEO Agencies can charge anywhere between $300 – $10,000 or more per month depending on the size of your website and competition for the terms you want to rank for.
A word to the wise here.
You don’t have to spend thousands of dollars every month but if you expect to get amazing results from a company that’s charging $300 a month you may just find you wasted that money.
How To Generate Leads With SEO
So, now that we’ve covered what SEO is, let’s talk about how to generate leads with SEO.
1. Conduct Keyword Research
First thing first – keyword research. You should always conduct keyword research before starting any project. This way, you’ll make sure that you’re targeting the right terms that people are searching for.
When conducting keyword research, it’s good to start by looking for long-tail keywords. Long-tail keywords are longer phrases that include 3-5 words.
Examples of long-tail keywords are:
- “Best solicitor for family law”
- “Electrician installation service for downlights”
- “Cavity door installation builder”
Keywords are basically the words that people type into Google or other search engines to find products and services.
The idea behind using keywords is to make sure that your site appears high in the rankings when someone is typing in certain terms.
2. Create Content
Once you’ve done your keyword research, it’s time to create your content.
Make sure that your content is engaging and useful.
Don’t just throw together random posts. Instead, focus on creating quality content that solves problems and answers questions.
Create a piece of content that educates, entertains, or inspires readers.
Include links to blog posts, articles, videos, podcasts, infographics, and other forms of media related to your topic.
3. Start Link Building
Link building is the process of generating quality backlinks to your website. These include guest blogging, forum posting, press releases, and more.
Link building is an important element in your overall SEO lead generation strategy, but it’s important to do it carefully if you want to get positive results from your effort.
4. Website Design
The design of your website is another aspect of SEO lead generation.
A well-designed website will also have a unique style that sets it apart from competitors and keeps visitors engaged.
5. Social Media Optimization
Social media optimization is all about promoting your social media accounts.
Have active social media channels.
This includes Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, and others.
It definitely works to implement and manage these but the results will pay off if you are able to manage it.
6. Promote and manage customer reviews
Customer reviews positively impact SEO, as well as your overall rankings.
They act as a strong signal to Google and other search engines that your website is trustworthy and authoritative.
So, don’t ignore them as the importance cannot be overstated.
7. Mobile Optimization
Mobile optimization is the process of ensuring that your website works well on mobile devices.
Your website should be responsive so that it displays properly on different types of devices including mobile and tablet.
8. Local Search Engine Optimization (LSEO)
Local search engine optimization is the process of optimising your business listing on local search websites like Google Maps and Bing Places.
Make sure that you select the right categories, update your business details and add opening and closing hours.
Other Tips
- Enable crawlers If you want to increase organic traffic from search engines, you need to enable the crawling feature. The crawling feature allows search engines to index new pages on your site. This ensures that your site gets indexed quickly.
- Use SEO plugins to boost your SEO efforts. There are many free and paid SEO plugins available online. Some of these plugins include Yoast SEO, All in One Schema Markup, Better WP Rocket, etc. These plugins will help you create better meta descriptions, meta tags, title tags, and other important elements of your site.
There are lots of ways to generate organic search leads, and the best ones will vary depending on your business type.
But with a little effort and creativity, you’ll be well on your way to generating more high-quality traffic from Google.
So make sure to follow the tips in this article to generate more leads and increase your website traffic.
For additional help, be sure to contact us. We would be happy to discuss how we can help you develop a lead generation campaign that works for your specific business needs.
