Do you want to find new ways to generate more leads for your business?
In this article, you’ll discover different ways to beef up the top of your funnel and drive more leads in.
You will learn how to generate more qualified traffic and leads from social media sites like Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Google+, and even forums.
This is a great way to build relationships with people who are interested in what you have to offer. It also helps you gain visibility on the web which can lead to more sales opportunities.
So let’s jump into it!
1. Use Social Media Marketing
Social media marketing is one of the best ways to increase website traffic. You should use all of these platforms: Facebook, Twitter, LinkedIn and Instagram. Each platform has its own unique features that can help you connect with potential customers and prospects.
The most important thing when using social media is to make sure you’re sharing content that your audience wants to see. If they don’t care about your product or service, then why would they care if you share something about it?
2. Publish Goal-Oriented Content
When creating content for social media, think about what your goal is. What do you want to achieve by publishing that content?
For example, if you want to sell products online, then you need to create content that attracts buyers.
If you want to attract followers, then you need to publish engaging content. This means posting images and videos that show off your personality.
So what types of content should you create for these funnel stages?
Consideration and Lead Generation Content
Prospects in the middle of the funnel—the consideration stage—are considering their options.
They’re actively searching for solutions to problems and challenges and they’re seeking the information they need to make a decision.
Because they probably already know the basics of your business and what you offer, they’re more likely to respond to in-depth content like:
- Product demonstrations that help them experience how your solutions actually work
- Case studies that let them see how your solutions have helped other brands achieve their goals
- Quizzes that help them understand which of your products or services would be the best solution for their needs
Sales and Conversion Content
Leads at the bottom of the funnel—the conversion stage—want to buy from you. So you need to provide them with content that converts them into paying clients.
They’re typically waiting for the right moment to sign up or buy. You can prompt them to complete a purchase by publishing content like:
- Special offers and discounts they can access for a limited time only
- eCommerce links that encourage them to shop your online catalogue
- Free trials that let them start using your product or service at no cost
3. Have a Funnel-Oriented Calls to Action (CTAs)
Your calls to action (CTAs) direct visitors to different parts of your site.
The CTA could be an image, text link, button, form field, or any other element that directs users to another page on your site.
You should always include CTAs on every single page of your website.
However, you may not want to place too many CTAs on each page because this will overwhelm visitors.
Although it may seem like CTAs are always pushy, yours don’t have to be.
Instead, different CTAs work better for prompting action at each stage of the funnel.
Here are a few ideas for lead generation CTAs:
- Sign up to join our next live webinar.
- Download our guide to get our advanced tips.
- Read our new case study to find out how we helped a business cut costs by 50%.
To drive conversions and sales, consider CTAs like these:
- Start your free trial today.
- Get our brand-new product before it’s gone.
- Don’t miss out on our once-a-year deal.
4. Optimise your Organic Content
Once you’ve created all the content you need for your funnel, there’s one final step to optimising your organic marketing strategy:
Optimisation is the process of improving the performance of a piece of content so that it ranks higher in search results. It involves making changes to the title tags, meta descriptions, URL structure, internal linking and more.
Optimising your content takes time and effort but it’ll pay dividends over time as your content rises through the search engine rankings.
5. Promote Your Lead Generation Campaign
When people click on your call to action, they’ll land on pages that contain relevant content.
This means that when they visit those pages, they’re much more likely to convert.
So make sure that your landing pages are optimised and ready to answer questions about your business and products.
If you want to reach more people and accelerate your results, set aside a budget for advertising. From Facebook and Instagram to LinkedIn and YouTube, each social channel offers both lead generation and conversion campaigns.
For example, you can use Google Ads leads or sales campaign objectives to reach your goals via YouTube.
Use the platform’s conversion tracking tools to monitor leads and sales on your website and then optimise your ads for exactly what you want to achieve.
You can also use Facebook Ads Manager to run campaigns on Facebook and Instagram.
Both platforms support lead gen ads that let you collect contact information from prospects and catalogue sales ads for advertising a collection of items from your eCommerce site.
Lead generation has become increasingly important for businesses of all sizes across all industries. If you’d like to learn how to generate more leads online, start with these five steps.
Have you ever used lead generation tactics? What worked well for you? Let us know in the comments below! If you’re looking for help generating leads, we recommend having a free strategy call with us. Contact us here or make sure you add your listing to Discover Local for free here.
