We know there are numerous ways to generate B2B sales leads, but let’s face it, the same old methods have been done to death.
The problem is that most of these methods don’t work anymore and they certainly won’t help you generate more business.
The good news is that we have a proven system for generating quality B2B leads online that works every time.
And we will show you how to do it in this guide.
So if you want to get started with your lead generation campaign today then keep reading.
What IS B2B Lead Generation?
Lead generation is one of the oldest marketing strategies used by businesses.
It involves finding potential clients who are interested in what you offer and then getting them to sign up for a free trial or purchase your product.
In other words, lead generation means finding people who need your services or products and convincing them to buy from you.
It can be very effective at increasing revenue, especially when combined with content marketing.
Methods to Generate B2B leads Online
There are many different ways to generate B2b leads online.
1. Content Marketing
Content marketing is probably the best way to generate B2B leads online.
Why?
Because it allows you to create valuable content that helps prospects solve their problems.
This type of content includes blog posts, eBooks, videos, infographics, etc.
The idea is to provide value to your audience so that they feel like they should trust you enough to give you their contact information.
This method has worked well for us because our customers are looking for solutions to their problems.
They aren’t just browsing around randomly on the internet.
They are actively searching for answers to specific questions.
There still seems to be confusion about what content marketing is, as many people often confuse the difference between content writing and copywriting.
Whether you are new to content marketing, need a fresh perspective on how you’ve been using it, or even explaining it to someone, here’s a beginner’s guide to how to get started with content marketing.
2. Email List Building
Email list building is another great way to generate B2B sales leads online.
This method is similar to content marketing in that it requires creating valuable content that solves some kind of pain point.
However, instead of providing that content directly to your target market, you build an email list first.
You send out emails to your subscribers inviting them to download your eBook or join your webinar.
Once they opt-in, you add their names to your database where you can reach out to them later.
3. Social Media Advertising
Social media advertising is also a great way to generate B2B leads online.
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast.
Like it or not, organic reach is harder and harder to achieve.
The days of going viral without a little boost might be gone forever.
Of course, it can be scary to move from an organic social strategy to putting real money on the table.
So, it’s important to understand all the options.
There are various types of social media ads to achieve real business results while maximising your spending.
4. Paid Ads
Paid ads are another great way to generate leads.
Paid social advertising can be a game-changer for performance marketers.
Businesses tend to leverage paid social because organic reach is tough in the current online landscape.
The social media advertising ecosystem is teeming with life, and ripe for the taking.
Before you delve into all the nooks and crannies, it is essential to learn the rules of the game.
A paid digital advertising strategy isn’t just for getting your ads on the front pages of search engines. You can now advertise on social media and across many websites, platforms and mediums (even Podcasts).
If you’re looking to grow and implement an effective digital marketing strategy, adding paid digital advertising into the mix can move the needle.
5. Cold Calling
Cold calling is still one of the most effective methods to generate B2b business leads.
However, it is not recommended for beginners.
The reason is that cold calling is time-consuming and expensive.
You need to spend hours dialling numbers until you get someone who is willing to talk to you.
The Bottom Line
Generating B2b leads online is possible. But, it takes hard work and patience.
We offer a free strategy call with us and we’ll teach you everything you need to know about lead generation.
And remember, you can always count on us to help you with any other marketing-related issues.
